Market research and communication

Get known and get closer to your customers

PortExpertise provides market research with clearcut solutions and answers to questions. It delivers professional corporate communications services to the global maritime industry. Combining strategic experience with practical know-how, PortExpertise helps companies tell their stories through a range of media channels.

Fields of expertise

Marketing strategy, plan, tools • PR & media strategy and implementation • Events • Client surveys • Cargo flows identification • Benchmark of terminals, port authorities, IT, clustering

Other cases in this field of expertise

Port strategy development plan, Edo, Benin, 2017.

PortExpertise provided a pre-positioning of the region's hinterland port development plan in order to link it to the nation's national strategy. PortExpertise also identified the cargo flows, forecasted traffic flows, foresaw training facilities and drafted the layout, the project financing and the necessary IT-applications.

Feasibility study and CBA for dangerous cargo terminal, Croatia, 2013-14.

PortExpertise provided technical assistance for preparing solutions, did a feasibility study with cost-benefit analysis for dangerous cargo terminal, and identified the optimal operator model.

Dry Port study, 3 Jordan ports, Jordan, 2012-13.

PortExpertise did the research for dry ports and logistics centers in Jordan. This study dealt with traffic flow analysis, demand assessment, including refeasibility studies for 3 locations (Aqaba, Amman and Mafraq) and PPP-finance options.

Pre-screening, establishment and evaluation of European subsidy projects on EU-program specs, Antwerp, 2014-17.

PortExpertise pre-screens European subsidy projects on EU-program specs: eligibility, financial plan, risk management, dissemination plan etc. It also helps to complete the applications and provides calculations and the always requested dissemination and communication plan. The EU-programs deal with mobility, innovation in marine context, such as the TEN-T program and Horizon 2020. PortExpertise experts also evaluate European subsidy applications from private companies and public authorities from all EU-member states.

House style and logo development, newsletter for Euroshore, since 2014.

PortExpertise created branding and logo, defined the house style, newsletter content and review for Euroshore, an International Trade Association of port reception facility providers in Europe and beyond.

Feasibility study to improve maritime connectivity, South West Indian Ocean region, 2014-16.

PortExpertise prepared a feasibility study to improve maritime connectivity and set the conditions for the establishment of a regional feeder service in the SW Indian Ocean Region, Mauritius Indian Ocean Islands, 2014-2016.

Drafting waste management plan for inland navigation for Flanders, 2009-10.

PortExpertise drafted waste management plan for inland navigation for Flanders, consisting of draft regulations for inland shipping and ports. Its experts consulted stakeholders, set up a model for the notification and enforcement of the MARPOL 73/78 Convention and the EU-Directive 2000/59. EMSA (European Maritime Safety Agency) uses today this model as the preferred model for Europe. It is an integrated IT-system where port authority, port state control and the environmental agency can verify and validate the data.

Assessment of port operations and process performance, Port of Conakry, Bissau, 2016-17.

PortExpertise assesses port operations and processes performance of the port of Conakry, Bissau, in the perspective of developing and modernizing the port. It maps the structure of the port, evaluates its cost structure (breakbulk and container terminal) and compares the latter with competitive ports of Dakar, Bissau and Abidjan. It also evaluates the indicators assessing Conakry port's competitivity.

Master Plan update, Guinea-Bissau, 2015-16.

PortExpertise diagnosed the actual situation of the port of Guinee-Bissau and realized a concept plan as well as the first basic documents needed to take action towards a new organization and expansion for the port. PortExpertise presented a financial model including CAPEX, tariffs, operational costs, the relevant parties' financing, revenues and returns. It proposed a restructuring plan consistinf of the new organizational structure, costs, benefits and risks of the withheld evolutive scenario.

Study of port tariffs, fees and land lease rates, Port Authority of Suriname, 2015.

PortExperise developed a financial model which is to be used by the Port Authority of Suriname as a tool to evaluate its present port tariffs, fees and land lease rates.

Commercial and marketing audit, Hamburg-Le Havre range, Romania, Bulgaria, Ukraine, 2013.

PortExpertise relaized commercial audits and market studies (potential, commercial activities, customs management systems, commercial distribution channels, pricing strategies, quality management, branding and communication strategies for the port areas of Hamburg-Le Havre range, Romania, Bulgaria and Ukraine.

Port reorganization and PPP-possibilities, Dar-es-Salaam, Tanzania, 2012.

PortExpertise assessed Tanzania’s ports in a regional economic environment. It prepared considerations for alternative ports management structures and models as well as the financial implications of ports and logistics reforms. PortExpertise also advised on port and logistics regulatory issues, gave policy and reform recommendations when assessing PPP-possibilities for transport infrastructure development.

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